Study unearths a major ag connection

Claire Payne has a deep connection with the red meat industry, despite growing up in the city. Claire is a #LivestockLeader and she has gained a significant TikTok following where she shares stories on red meat production and research.

“Sixty per cent of people want to know where their food comes from -they’re not extremists, just interested in healthy food,” she pointed out.

“We (agriculture) need to tell our own story before activists tell it for us. I share a lot of our research videos on TikTok, it’s just fantastic because you can reach such a large audience of young people to tell them where their food comes from and how it’s raised.”

Read more of Claire’s story here.